Digital Marketing Co-ordinator

Introduction to the Department

Colchester Zoological Society are looking for a person to fill a vacancy that has arisen in the Business Development and Marketing Department at our award-winning zoo and charitable organisation at East Anglia’s premier tourist attraction.

As part of the Business Development and Marketing Team, the successful applicant will assist towards producing exciting and engaging social media strategies, produce creative marketing campaigns to generate sales and attendance, as well as create content to spread awareness about the charity and our conservation work to help drive donations so that CZS can support wildlife and wild places.

Role Responsibilities

To liaise with management and other team members to create engaging and unique marketing campaigns across a range of digital platforms such as social media, including Meta advertising, CZS website, CZS app and digital screens.

Social Media:

• Create a weekly social media content plan that covers a range of topics including, conservation, zoo news, updates, events and offers.
• Create social media posts that are engaging and educational, researching into trends and analysing data to produce content.
• Scheduling posts across all social platforms, including Facebook, Instagram, LinkedIn, TikTok and YouTube.
• Edit photos for social media and all digital platforms.
• Work with our in-house videographer to produce Meta advertising campaigns that run throughout the year to promote tickets sales, brand awareness and education.
• Use reports to analyse data to help produce a strong marketing strategy.
• Reply to and acknowledge comments on social media to help increase engagement and brand loyalty.
• Work with external companies and social media influencers on collaborations.
• Manage social media influencer requests and monitor their content.

Website:

• Maintain the CZS and UmPhafa Nature Reserve websites, producing copy detailing the latest news, event information, stories, and conservation messaging.
• Create contact forms for CZS and the UmPhafa Nature Reserve websites.
• Highlight any potential issues or redevelopment work required with management and work alongside an external agency to complete any development work required.
• Update the website with new imagery, working with the in-house design team on graphics required.
• Write engaging content for individual pages.
• Analyse, update, and refine website content to ensure SEO.

App:

• Ensuring the CZS App is up to date.
• Highlight any potential issues or redevelopment work required with management and work alongside an external agency to complete any development work required.
• Add events, points of interest, closure notices and fact files to the CZS App.
• Schedule push notifications to send instant messages to visitors.

Screens:

• Maintain the digital screens that are located at various areas within the park ensuring that they are up to date with correct information.
• Highlight any screen issues and work alongside an external agency to complete any software upgrades required.
• Use CMS to update the content, schedule artwork and manage playlists.

Email Marketing:

• Produce engaging copy for our weekly email newsletter, as well as for our regular member email updates. 

Marketing:

• Copy write stories that can be shared across all digital platforms tailoring information to suit the platform.
• Monitor the marketing inbox and respond to enquiries.
• Completing research as required by the management team.
• Copy check videos, artwork and other marketing content.
• Create audio announcements to be used across the Zoo’s sound system and update music for special events.
• Take promotional photos when required.
• Produce surveys and reports when required.
• Assist with PR and marketing requests as well as providing office administration support.

Role Requirements

• A qualification in marketing, journalism or other relevant fields.
• Experience in a digital marketing or advertising role.
• Experience with websites, social media platforms and digital advertising.
• Excellent written and oral communication skills.
• Experience using Adobe programmes such as Photoshop.
• Experience with audio editing.
• Strong analytical thinking skills.
• Knowledge of the latest digital marketing trends and technologies.
• Knowledge of WordPress.